The vast majority of online experiences start with a search engine. According to Imforza, searches lead to an immediate purchase or decision 14 percent of the time — more than traditional advertising and other outbound marketing techniques.
What is SEO copywriting?
The best marketing seo services focus on a custom strategy for your business. This includes tracking results through platforms like Google Analytics and optimizing the site on an ongoing basis. SEO also provides an incredibly detailed view of your customers’ buying journey, giving you the data you need to identify trends and insights that drive your marketing efforts.
Effective SEO also builds brand awareness among your target audience. This is because your website will rank highly in search results pages (SERPs) for specific keyword queries, promoting your business to users who are actively looking for the solutions that you offer.
SEO services also include technical optimization, which improves the user experience on your website. This improves the overall quality of your site, making it more appealing to search engines and reducing its risk of penalization. It also enables you to rank higher in the SERPs by using keyword-relevant title tags and meta descriptions that are visible to searchers.
Finally, SEO ensures that your website loads quickly and is mobile-friendly. This is important because more than half of all searches are performed on mobile devices. Search engines reward websites that are optimized for mobile users with higher rankings in the SERPs. This makes them more easily discoverable by mobile users and gives your business an advantage over competitors that have not invested in the necessary technical optimizations.